Legal
Cookie Policy
How LifeScribe uses cookies and similar technologies on our website and platform.
1. What Are Cookies?
Cookies are small text files that websites place on your device to remember information about your visit. Similar technologies include local storage, session storage, and tracking pixels. This Cookie Policy explains what we use, why, and how you can control them.
2. Cookies We Use
2.1 Strictly Necessary Cookies
Required for the website and app to function properly. They include authentication tokens, session identifiers, and security cookies. These cannot be disabled without breaking core functionality.
2.2 Analytics Cookies
We use Google Analytics 4 (GA4) and Meta Pixel (Pixel ID: 1448852319935659) to understand how visitors use our site. These cookies collect anonymized usage data — pages viewed, time on site, traffic sources — to help us improve the experience.
2.3 Functional Cookies
Remember your preferences (e.g., language, theme) so you don't have to set them every visit.
2.4 Marketing Cookies
Help us measure the performance of advertising campaigns and show relevant content. We use Meta Pixel and Google Tag Manager (GTM-NS3VD4C5) for this purpose.
3. Third-Party Cookies
Some cookies are set by third parties we partner with. The main ones are listed below:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Anonymized usage analytics | policies.google.com/privacy |
| Google Tag Manager | Tag deployment infrastructure | policies.google.com/privacy |
| Meta Pixel | Advertising performance measurement | facebook.com/policy |
| Firebase Auth | User authentication | firebase.google.com/support/privacy |
4. Managing Your Cookie Preferences
You can control cookies in several ways:
- Browser settings: Most browsers let you block or delete cookies. Check your browser's help section for instructions.
- Opt-out tools: Use the Google Analytics opt-out browser add-on to disable GA4 tracking.
- Do Not Track: We honor browser Do Not Track signals where technically feasible.
Disabling cookies may affect site functionality. Strictly necessary cookies cannot be disabled without breaking the platform.
5. Data Retention
Session cookies expire when you close your browser. Persistent cookies expire after a defined period — typically 30 days for analytics and up to 2 years for preferences.
6. Updates to This Policy
We may update this Cookie Policy periodically. The "Last Updated" date reflects the most recent revision. Continued use of the Platform after updates constitutes acceptance of the revised policy.
7. Contact
Questions about our use of cookies? Email hello@trylifescribe.com.