LifeScribe AI · Social System V2

Six platforms. One quiet voice.

The look, feel, and voice of LifeScribe AI across LinkedIn, Instagram, Facebook, X, TikTok, and Pinterest. Mockups, assets, copy, cadence — and how to ship it.

in

Adults 35–60

LinkedIn

@lifescribeai

Decision-makers and adult children thinking about parents, legacy, and "someday" projects. Reflective but action-oriented.

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Adults 30–55 · Skews female

Instagram

@lifescribe.ai

The grid is our family album. Quiet tiles, candid photos, italic pull-quotes. Stories, Reels, and a six-highlight set.

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f

Adults 45–70+

Facebook

@lifescribeai

Family-oriented, community-driven. A pinned manifesto, a private group, and the hub for Meta Ads.

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𝕏

Adults 30–55

X

@LifeScribeAI

Builders, journalists, and the curious. Tight tweets, occasional threads, founder integration. Never breathless.

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Adults 25–45

TikTok

@lifescribe.ai

Authenticity over polish. Phone-shot, voice-led, emotionally real. Vertical 9:16, founder-led, captions baked in.

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P

Women 35–65

Pinterest

@lifescribeai

Slow browsing. Memory-keeping mindset. Vertical pins, beautiful covers, evergreen search — the longest-tail platform.

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Shared system across all six

Type

Playfair Display (display, 600), Inter (body, 400/500/600), Lora italic (quotes). One voice; six rhythms.

Color

Teal #1A5F7A (brand), Gold #C8943A (accent), Cream #F9F3E9 (paper), Ink #1A1A1A. No gradients except platform headers.

Photography

Hands. Mugs. Window light. Albums. Faces in soft focus. Never stock. The V2 photo library is the only source.

Tone

Specific over clever. Small over urgent. Periods, not exclamation points. We are the opposite of FOMO.

The single thread

Every platform repeats one idea: most family stories don't disappear in a dramatic moment — they drift. Said six different ways for six different audiences.

Cross-platform rule

Founder is the warm voice; brand handle is the institutional voice. Never the same words on both. Never auto-cross-post — every platform earns its own format.